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SENSITIVE® ECO campaign |
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The international prestige and achievement of Sensitive® has been accompanied through the years by a communication focused on emphasizing the product and brand image building.
Launched at the beginning of 2008, the new Sensitive® campaign introduces for the very first time an environmental sustainability message and it is characterized by the claim Sensitive® to quality.
Sensitive® to the environment. The new ADV campaign is devoted to the SensitivEcoSystem® ‘green programme’, proving Eurojersey’s commitment for a more sustainable production aimed at drastically reducing the environmental impact.
The visual represents the ideal continuum with the previous corporate image. Again the fabric is interpreted by a female figure dinamically wrapped in the ECO embrace of a brilliant
green Sensitive®. |
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| SENSITIVE® Life campaign |
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The new developments and Sensitive® versatility applied in different apparel market segments are constantly emphasized by Eurojersey’s communication strategies.
Sensitive® Life, the newest generation fabric of the range ideal for Aquawear, is the protagonist of an impactful brand campaign.
The visual follows Sensitive’s advertising concept and presents a female figure on a swimsuit playing with Sensitive Life fabric drapes and water effects.
Predominant colour is turquoise, immediately evoking water.
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